Color

A minimal palette, clear hierarchy, and ample whitespace ensure a voice of authority and expertise in communication.

Primary color palette

PaletteView code

Primary colors

Our core brand color is CFPB Green. Green 60 and Green 20 play a supporting role in basic branded pieces. Black is typically used for type and icons while grays are used for wells and accents, such as rules and borders.

CFPB Green

Hex #20aa3f
RGB 32, 170, 63
PMS 361
CMYK 80, 0, 100, 0

Green 60

Hex #addc91
RGB 173, 220, 145
PMS 358
CMYK 32, 0, 52, 0

Green 20

Hex #e2efd8
RGB 226, 239, 216
PMS 361 @ 20%
CMYK 12, 0, 19, 0

Black

Hex #101820
RGB 16, 24, 32
PMS Black 6
CMYK 0, 0, 0, 100

Gray

Hex #5a5d61
RGB 90, 93, 97
PMS Cool Gray 9C
CMYK 0, 0, 0, 77

Gray 10

Hex #e7e8e9
RGB 231, 231, 233
PMS Cool Gray 1C
CMYK 0, 0, 0, 10

Secondary colors

The secondary color palette introduces visual variety. Colors were selected to hold together as a family and coordinate with CFPB Green.

Teal

Hex #257675
RGB 37, 118, 117
PMS 7721
CMYK 85, 0, 30, 44

Pacific

Hex #0072ce
RGB 0, 114, 206
PMS 285
CMYK 90, 48, 0, 0

Navy

Hex #254b87
RGB 37, 75, 135
PMS 288
CMYK 82, 58, 0, 31

Purple

Hex #b4267a
RGB 180, 38, 122
PMS
CMYK 27, 100, 10, 0

Red

Hex #d14124
RGB 209, 65, 36
PMS 7597
CMYK 0, 85, 100, 4

Gold

Hex #ff9e1b
RGB 255, 158, 27
PMS 1375
CMYK 0, 45, 94, 0

Neutral

Hex #8a6c57
RGB 138, 108, 87
PMS
CMYK 50, 60, 57, 7

Tints

Tints expand upon the primary and secondary color palettes to help create visual cohesion when incorporating complex illustrations and data visualizations.

Name Hex RGB CMYK
Dark Green #1e9642 30, 150, 66 80, 0, 100, 17
CFPB Green #20aa3f 32, 170, 63 80, 0, 100, 0
Green 80 #66c368 102, 195, 104 55, 0, 76, 0
Green 60 #addc91 173, 220, 145 32, 0, 52, 0
Green 40 #c7e5b3 199, 229, 179 22, 0, 36, 0
Green 20 #e2efd8 226, 239, 216 12, 0, 19, 0
Green 10 #f0f8eb 240, 248, 235
Name Hex RGB CMYK
Dark Teal #005e5d 0, 94, 93 89, 0, 35, 60
Teal #257675 37, 118, 117 85, 0, 30, 44
Teal 80 #579695 87, 150, 149 53, 0, 20, 30
Teal 60 #89b6b5 137, 182, 181 36, 0, 13, 19
Teal 40 #b4d2d1 180, 210, 209 20, 0, 8, 12
Teal 20 #d4e7e6 212, 231, 230 10, 0, 4, 6
Teal 10 #f0f7f6 240, 247, 246
Name Hex RGB CMYK
Dark Pacific #0050b4 0, 80, 180 100, 51, 0, 20
Pacific #0072ce 0, 114, 206 90, 48, 0, 0
Pacific 80 #4497dc 68, 151, 220 68, 30, 0, 0
Pacific 60 #7eb7e8 126, 183, 232 46, 16, 0, 0
Pacific 40 #afd2f2 175, 210, 242 29, 8, 0, 0
Pacific 20 #d6e8fa 214, 232, 250 16, 3, 0, 0
Pacific 10 #eff8fd 239, 248, 253
Name Hex RGB CMYK
Dark Navy #002d72 0, 45, 114 100, 80, 6, 32
Navy #254b87 37, 75, 135 82, 58, 0, 31
Navy 80 #5674a3 186, 116, 163 60, 35, 0, 26
Navy 60 #889cc0 136, 156, 192 36, 21, 0, 17
Navy 40 #b3c0d9 179, 192, 217 23, 13, 0, 7
Navy 20 #d3daeb 211, 218, 235 13, 8, 0, 4
Navy 10 #f4f6fa 244, 246, 250
Name Hex RGB CMYK
Dark Purple #a01b68 160, 27, 104 40, 100, 30, 10
Purple #b4267a 180, 38, 122 27, 100, 10, 0
Purple 80 #c55998 197, 89, 152 21, 79, 9, 0
Purple 60 #d486b2 212, 134, 178 14, 58, 8, 0
Purple 40 #e3b2cc 227, 178, 204 9, 36, 6, 0
Purple 20 #f0d8e2 240, 216, 226 4, 15, 2, 0
Purple 10 #fdf3f8 253, 243, 248
Name Hex RGB CMYK
Dark Red #b63014 182, 48, 20 0, 90, 100, 20
Red #d14124 209, 65, 36 0, 85, 100, 4
Red 80 #dd735d 221, 115, 93 0, 75, 75, 0
Red 60 #e79e8e 231, 158, 142 0, 51, 46, 0
Red 40 #f0c3b8 240, 195, 184 0, 28, 25, 0
Red 20 #f7e0d9 247, 224, 217 0, 13, 12, 0
Red 10 #fbefec 251, 239, 236
Name Hex RGB CMYK
Dark Gold #dc731c 220, 115, 28 10, 60, 100, 0
Gold #ff9e1b 255, 158, 27 0, 45, 94, 0
Gold 80 #ffb858 255, 184, 88 0, 34, 76, 0
Gold 60 #ffce8d 255, 206, 141 0, 21, 49, 0
Gold 40 #ffe1b9 255, 225, 185 0, 13, 31, 0
Gold 20 #fff0dd 255, 240, 221 0, 6, 15, 0
Gold 10 #fff6ec 255, 246, 236
Name Hex RGB CMYK
Dark Neutral #745745 116, 87, 69 50, 60, 57, 28
Neutral #8a6c57 138, 108, 87 50, 60, 57, 7
Neutral 80 #a18573 161, 133, 115 42, 50, 47, 0
Neutral 60 #baa496 186, 164, 150 28, 34, 32, 0
Neutral 40 #d3c5bc 211, 197, 188 19, 22, 21, 0
Neutral 20 #e7ddd7 231, 221, 215 9, 11, 10, 0
Neutral 10 #f8f5f2 248, 245, 242
Name Hex RGB CMYK
Black #101820 16, 24, 32 0, 0, 0, 100
Dark Gray #43484e 67, 71, 78 0, 0, 0, 87
Gray #5a5d61 90, 93, 97 0, 0, 0, 77
Gray 80 #75787b 117, 120, 123 0, 0, 0, 65
Gray 60 #919395 145, 147, 149 0, 0, 0, 50
Gray 40 #b4b5b6 180, 181, 182 0, 0, 0, 35
Gray 20 #d2d3d5 210, 211, 213 0, 0, 0, 20
Gray 10 #e7e8e9 231, 231, 233 0, 0, 0, 10
Gray 5 #f7f8f9 247, 248, 249 0, 0, 0, 5
White #ffffff 255, 255, 255 0, 0, 0, 0

Updating the color palette

To update the color palette within the Design Manual:

  1. Update the values within the CFPB Brand Colors CSV file
  2. From terminal within this repo run npm run colors, this will auto-generate a new brand-palette.less file
  3. Run grunt build (you may need the -f flag because of linting issues)
  4. Run npm start and check /design-manual/brand-guidelines/color-principles.html locally
  5. Commit the changes and open a PR.

Once the PR is merged, the Less file needs to be duplicated in Capital Framework CF Core and follow that project’s release process.