Multimedia

Motion

Motion graphics are the combination of graphic design, animation, and visual effects. They can be used to tell an engaging story and communicate a message, making complex ideas simpler and easier to understand. The CFPB uses motion graphics to bring illustrations to life with movement and sound design.

All CFPB motion graphics should adhere to the design guidelines laid out in the design system page and should remain visually consistent with the CFPB brand. This includes color palette, fonts, and illustration style.  

If an illustration from the library is not divided into labeled layers within Illustrator, the motion graphics designer will need to edit the Illustrator file and prep it for After Effects.

Animations should be at a minimum of 1920x1080 with a frame rate of 29.97 FPS unless otherwise specified.

Animation Style

The CFPB uses a 2.5D style of animation. Illustrations are flat with an illusion of depth and can move on the X, Y, and Z axis. All animation is done within After Effects. The CFPB does not use Cinema 4D or any 3D animation software. 

Motion should always be fluid, flowing, and constant. There should be no still frames. Every frame should have movement. When possible, elements should animate on and off, rather than cut in and out.

Depth is created by layering elements, offsetting the animation of elements, depth of field, and shadow built into the illustration. Drop shadow should be used sparingly and should not be used on text.

Video Examples of Animation Style

Elements building on:

3D movement using flat animation:

Fluid motion, seamless transitions:

Terms

Motion blur is the blur effect that happens from movement. Motion blur should always be turned on with few exceptions. The CFPB uses motion blur to create more fluid and natural movement.

Animated car with blur

Character Animation is used when an illustrated character needs to move within a video. The illustrated characters should be built and separated into clearly labeled layers in Illustrator. The Illustrator file is then imported into After Effects using Import->Import as Composition.

Animated mouse

Lower thirds are graphics that live within one section of the screen, usually providing additional information about the footage underneath it.

Footage of computer with the text "Find your local rental assistance program" in the lower third of the screen on a green box

Name ID is a graphic that identifies the speaker onscreen. It should be simple and clean. Name ID should build on and off when possible, and it should remain onscreen for at least 3 seconds or for as long as it would reasonably take a person to read.

Footage of David Uejio with the text "David Uejio Acting Director, Consumer Financial Protection Bureau" on top of the footage

Tracking refers to connecting an element to a moving video and having the element move with the video. Tracking should be smooth and clean. Tracking should be done in After Effects and Mocha.

Woman holding up a phone with a graphic attached to the phone that says "urgent"

Video example of tracking:

What Homebuyers Need to Know About Mortgage Scams:

https://www.youtube.com/watch?v=em6viyrSGCc

:05

Green Screen is used when footage needs to be incorporated into a new scene without its original background. The subject is keyed out, and the key should be as clean as possible.

Footage of man with an illustrated background of wallpaper, a shelf, and a hanging picture

Video example of green screen:

Split Screen refers to when the screen is split into sections. This can include footage and graphics, just footage, or just graphics.

Illustration of a cab driving past buildings on the left side. Illustration of a map of the United States with a car driving across it on the right side.

Video example of split screen:

Sound Design

Sound is an important part of motion graphics. There are three key components of sound in most of the CFPB’s motion graphics videos:

 

1.    Voiceover

 

2.    Sound effects

 

3.    Music

 

Voiceover provides narration. Sound effects bring scenes to life, while music helps set the tone and pacing.

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