Seal
The seal was created as a symbol of CFPB to use in uniquely governmental and ceremonial contexts.
Types
Primary seal
The primary seal should be used on materials printed in color.
Specs
The seal is comprised of the following colors.
| Name | CMYK | PMS | RGB | HEX | |
|---|---|---|---|---|---|
| Dark Navy | 100, 80, 6, 32 | 288C | 0, 45, 114 | #002d72 | |
| Beige | 0, 10, 50, 30 | 4515C | 190, 169, 111 | #bea96f | |
| Beige 60 | 0, 6, 30, 18 | 4515C 60% | 216, 200, 160 | #d8c8a0 | |
| Beige 30 | 0, 2, 10, 6 | 4515C 30% | 240, 232, 216 | #f0e8d8 | |
| White | 0, 0, 0, 0 | 255, 255, 255 | #ffffff |
Variations
One-color seal
For the rare case that the seal is on a material not being printed in full color, the one-color seal in black should be used. The one-color seal should always be placed on a white background.
Use cases
Use of the seal is very limited. It should never be used on consumer-facing materials, as it is important that the CFPB logo is consistently used to help consumers recognize and trust the CFPB.
The seal is used on a limited set of materials regarding enforcement, governmental affairs and official items from the Director’s office. These materials are limited to:
- Official correspondence from the Director
- Event materials where the Director’s office is the primary participant (e.g., podium placards and signage)
- Statutorily required reports
- Examiner commissioning certificates
- Legal actions
- Office of Administrative Adjudication official documents
- PIV cards
- Bureau flag
- Employee awards, commendations, and certificates from the Director
- Delegations of Authority from the Director
Guidelines
Clear space
Use ample space around the seal to ensure maximum impact and keep the mark from looking cluttered. The clear space on each side of the seal should be ¼” of the seal’s size.
Scale
Use the seal at its benchmark size of 1.75” for most materials, such as a report cover. For materials such as signage and flags where the seal needs to appear larger, increase the seal’s size in increments of 0.5”.
Background
Place the seal on a white background. The only other color the seal may be placed on is navy, and this is reserved for select cases, such as the CFPB’s flag.
Misuse
Don’t stretch or condense the seal. This weakens the brand.
Don’t apply a drop shadow.
Don’t outline the seal or change its colors.
Don’t rotate the seal. This impairs readability.
Don’t place the seal on a background that is a pattern, photo, or color other than white or navy.
Trademark Notice
The CFPB’s logo and the standard characters Consumer Financial Protection Bureau, CFPB, Know Before You Owe, and Money as You Grow are registered trademarks owned by the CFPB. Nothing on this website shall be construed as granting any license to use any trademark displayed on the website without the express written permission of the CFPB. Your use of these registered trademarks must comply with intellectual property laws. You may not use the CFPB trademarks to state or imply an association with or endorsement of your goods, services, or activities, nor in any manner that infringes upon the CFPB trademarks. Requests to use the CFPB trademarks should be made to the Office of the General Counsel, cfpb_ip@cfpb.gov.